How this was made.

Notes on the type, the tools, and the taste behind the work.

This website was designed and built by Dr. Ugo Ezema. It uses a minimalist design focused on readability and long-form thinking. Built as static HTML with a small Node script and hosted on Vercel. Typography is set in Instrument Serif, DM Sans, and JetBrains Mono. Photography is original unless otherwise noted. The goal is simple: create a calm place to explore medicine, healthcare, technology, business, and ideas.

Display: Instrument Serif. Body: DM Sans. Timestamps and metadata: JetBrains Mono.

Static HTML generated with a small Node build script from Captivate RSS. Deployed to Vercel. Newsletter routing to Kit. Analytics via GA4 + Plausible + Search Console. Podcast audio hosted on Captivate. Video enrichment via YouTube.

No dark patterns. No stock photography of stethoscopes. No AI-generated bios. No wellness grift.